The Costa Brava Girona Tourist Board takes a step forward in its communication strategy with the launch of the campaign “I am the Costa Brava and the Girona Pyrenees, with me you live twice as much”. This evolution of the original 2021 concept—which focused on enjoying life through travel—seeks a more emotional and direct connection with the traveller.
Key points of the new creative approach:
• Humanisation of the territory: unlike previous campaigns, this time it is the territory itself that speaks to visitors. The destination humanises itself to convey its values and attributes using its own voice.
• The essence of duality: the slogan “Live Twice As Much” is retained, reinforcing the unique complementarity between sea and mountain and the complicity between the two brands.
• Emotional impact: the aim is to engage the audience through an intimate narrative that focuses on the life experience of travelling.
Targets and markets. The campaign seeks to increase awareness of the destination and enhance its profile. At the same time, it refines the media strategy to more precisely target those audience segments defined as priorities for this year.
Check out the materials for the new campaign.
