The Unique Premium Club brings together companies that offer high value-added experiences aimed at an audience seeking unique, personalized, and high-quality services. Charming hotels, concierge services and tailor-made attention, signature cuisine, wellness, culture, and nature come together in an offer that reflects the authenticity and excellence of the region.
The club promotes specific actions to boost the premium segment through the organization of promotional activities, participation in international trade fairs and events, collaboration with influencers, and the creation of inspiring content. It also works with professional networks, specialized media, and luxury travel agencies to attract a high-spending clientele interested in authentic local experiences.
Being part of Unique Premium means accessing exclusive visibility channels and synergies with other product clubs, thus strengthening the destination’s position in a growing market.
| Types/Categories of members | Criteria | Fees (€/any) |
|---|---|---|
| Accommodation companies | Resorts | 1500 € |
| Hotels with a maximum of 10 rooms | 500 € | |
| Hotels with up to 50 rooms | 750 € | |
| Hotels with more than 51 rooms | 1000 € | |
| Hotels with more than 100 rooms | 1500 € | |
| Luxury apartments / Villas / Country houses | 1000 € | |
| Rural tourism (4 to 9 guests) | 750 € | |
| Rural tourism (10 to 15 guests) | 1000 € | |
| Luxury campsites | 1500 € | |
| Incoming travel agencies or travel agencies | 750 € | |
| Unique experience providers / Companies with special products or projects | 750 € | |
| Luxury transportation | 750 € | |
| Luxury charters | 750 € | |
| Restaurants | 500 € | |
| Unique venues | 1000 € | |
| Luxury shops | 500 € |
These prices do not include VAT.
The following discounts apply to all product clubs:
Members belonging to two clubs 15% discount
Members belonging to more than two clubs 25% discount
Note: The 15% and 25% discounts apply to each fee. Discounts are not cumulative.
Requirements for membership:
Submit a formal application so that the company may be reviewed and assessed by the Executive Committee of the Unique Premium Club
