With the slogan “Crazy to see each other again”, the Costa Brava Girona Tourist Board has updated its marketing strategy scheduled for 2020 so as to activate and boost domestic tourism post-COVID-19. The campaign started on June 15th and will continue till December 31st this year and will be publicised on online and offline communications media in two phases. The first phase begins with a series of graphic images of the Costa Brava & Girona Pyrenees and inspiring videoclips about the region. The second phase will focus on different tourism entrepreneurs showcasing themed tourist activities, products and experiences. This gives the campaign a two-way humanistic message that captures both the visitor’s and the destination’s desire to see each other again.
