The Costa Brava Girona Tourist Board, which manages the Costa Brava and Girona Pyrenees brands, is consolidating a digital universe that goes far beyond mere promotion. It is an interconnected network designed to support both tourists and professionals at every stage of their journey.
Inspiring the visitors (B2C)
The costabrava.org website is the cornerstone of this strategy, serving as the flagship promotional platform for products, services, and experiences in the Costa Brava and Girona Pyrenees. This is supported and enhanced by a diverse range of social media profiles (Instagram, TikTok, and YouTube), which provide fresh, inspiring, and high-quality content that fuels the desire to travel.
The figures validate this strategy: in 2025, the website recorded over 1.1 million sessions, with a predominantly international audience. Meanwhile, the Instagram profile reached 87,000 followers, and TikTok grew by 34% compared to the previous year.
These digital spaces have become an essential lever for communication, interaction, and brand positioning with visitors.
Supporting the professional sector (B2B)
The strategy branches out with equal coherence towards the professional sphere. The new website, b2b.costabrava.org, alongside specialised websites such as the Costa Brava Girona Convention Bureau, Training Camps, and Premium, act as hubs for knowledge and marketing. In this field, LinkedIn has established itself as the leading institutional platform, complemented by the distribution of the Be Inspired and Inspiring Events newsletters.
In addition to the ecosystem of websites and social media, the Board utilises segmented newsletters, the promotion of blogtrips, and the creation of specific editorial content. Together, these elements amplify the destination’s narrative and project it towards new audiences and markets.
Looking ahead to 2026, the Tourist Board will continue to strengthen this strategy by generating useful, high-value content with a focus on personalisation. The objective is clear: to ensure that every digital interaction becomes a genuine invitation to discover the cultural, natural, and gastronomic richness of the Costa Brava and Girona Pyrenees.
